Case Studies

Filing a complaint meant navigating a portal most Tier 2 and 3 customers were not equipped to navigate.

For millions of bank customers in Tier 2 and Tier 3 cities, filing a grievance meant going online, finding the right portal, following a multi-step form, and submitting it correctly. Most couldn't. Low digital literacy, no smartphones, and no familiarity with digital flows meant legitimate complaints simply went unfiled. RBI Innovation Hub needed one grievance protocol that every regulated bank could plug into—and that worked for the customer who's never opened an app in their life. We built it as a voice chat.

80%

reduction in registration time

2Min

grievance registration

Application volume grew every year. Maintaining rigorous selection of candidates became challenging without increasing headcount.

Every year, the number of applications to ISB's ivi programme grew. Every year, the pressure to evaluate each one with the same rigour as a faculty-led interview grew with it. At low volumes, the evaluator could personally ensure every selection decision was rigorous. At thousands of applications, that became impossible — but lowering the bar wasn't an option for a programme built on academic excellence. We built an evaluation engine.

3K+

AI interviews conducted

5K+

man-hours saved annually

80%

evaluation time reduction

97%

agreement with faculty

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E-Commerce

A 30-person team was manually listing products across multiple marketplaces. This was a repetitive task taking up significant time.

Epic Global's sales team was spending most of their day doing something that is repetitive: taking a product and manually listing it on Amazon, eBay, Walmart, Coupang — each with different formats, local SEO rules, image specs, and flat file requirements. And with no centralised system, updating a catalog or migrating it across platforms meant starting from scratch. We automated the entire pipeline.

~65%

listing TAT reduction

A developer team was running the rewards system. Campaigns took days and still didn't feel personal.

Tata Neu's cashback and coins system worked — but it was entirely developer-dependent. Every new campaign, every offer had to be built by engineering. That made iteration slow and personalisation difficult. The loyalty programme was live, but it wasn't engaging the customers. We automated the rewards engine and layered on a gamification system that the business could control directly — no code, no tickets, no waiting.

Domino's had a loyalty programme but customers weren't engaging with it.

The 'Piece of a Pie' programme was running, points were being issued, but customers weren't coming back on their app to redeem. The rewards sat in their accounts, unused, because nothing made them feel urgent. Meanwhile, Swiggy and Zomato were offering their own incentives — and winning repeat orders. Domino's needed loyalty mechanics that pulled customers back to the app & not just rewarded them for coming. We built the gamification layer that made engagement active instead of passive.

1.2M+

Offers distributed

700K+

Reward journeys completed

Tech overhead

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